BYD Launches Compact Electric SUV Yuan Up in Chile
BYD, the Chinese new energy vehicle (NEV) manufacturer, has introduced its compact electric SUV, the Yuan Up, in Chile. The launch continues BYD’s expansion in overseas markets and marks the ninth model offered by the company in the country.
Key Points:
- Model Launch: BYD recently unveiled the Yuan Up in Farellones, a mountain village near Santiago, Chile.
- Rebranding: In Chile, the model is marketed as the Yuan Pro, aligning with the local naming convention.
- Product Lineup: The Yuan family includes the Yuan Up, Yuan Pro, and Yuan Plus.
- China Launch: The Yuan Up went on sale in China on March 26, 2023, at a starting price of RMB 96,800 ($13,500).
- Dimensions: The Yuan Up measures 4,310 mm in length, 1,830 mm in width, and 1,675 mm in height, with a wheelbase of 2,620 mm.
- Chile Pricing: Two options are available in Chile, starting at 24,990,000 Chilean pesos ($26,490).
BYD’s Presence in Chile:
- First Electric Bus: BYD introduced its first electric bus in Santiago in 2017.
- Strategic Partnership: In 2022, BYD formed a strategic partnership with local car dealer Astara Group.
- Joint Effort: The launch of the Yuan Up in Chile is a collaborative effort between BYD and Astara.
Recent Launches:
- Dolphin Mini (Seagull): BYD launched the Dolphin Mini, known as the Seagull in China, in Chile in April 2023.
- Transition to NEVs: BYD ceased production and sales of internal combustion engine (ICE) vehicles in March 2022, focusing solely on plug-in hybrids and pure electric vehicles.
Sales Performance:
- July 2024: BYD sold 342,383 NEVs globally in July, a 30.60% increase year-over-year and a 0.21% increase from June.
- Overseas Markets: In July, BYD sold 30,014 NEVs in overseas markets.
The introduction of the Yuan Up in Chile reinforces BYD’s commitment to global expansion and its focus on sustainable mobility solutions.
